Justin Williams/The Athletic
Justin Williams of the Athletic, reported the University of Cincinnati and Jeff Wyler Automotive Family have a multi year deal to be a sponsor for the football and men's basketball programs. Jeff Wyler Automotive will have patches on both programs jerseys this fall and winter.
With the changes in the college landscape this is just another new normal. The Big 12 has a partnership with Monster which will have patches on fields, courts and jerseys as well.